Política de Cookies

1. ¿Qué son las cookies?

Una “cookie” es un fichero de datos escrito en el disco duro del ordenador de un usuario por parte de un sitio web que lo identifica ante éste y le permite recordarlo, personalizar sus preferencias o eliminar la necesidad de rellenar formularios o datos en futuras visitas. También permite a un sitio Web o compañías de publicidad a monitorizar el patrón o comportamiento de navegación de los usuarios.

Los usuarios pueden configurar los navegadores para que estos les avisen con una alerta de la existencia de “cookies” en los sitios web visitados, o para impedir directamente que las “cookies” puedan instalarse en sus discos duros.

2.- Tipos de Cookies

Las cookies propias: Son las que son enviadas a su ordenador por la propia página web.
Un ejemplo habitual podría ser una cookie que un portal envía a sus usuarios para saber sus preferencias sobre en qué idioma quieren leer sus contenidos. Cuando usted selecciona que quiere leer los contenidos en castellano dentro del portal este le enviará una cookie con sus preferencias. Desde ese momento siempre que tenga esa cookie instalada el portal le mostrará la información en el idioma que haya seleccionado previamente.

Las cookies de terceros: Son las enviadas por otras webs.
Estas si las empleamos en AveMalagaMadrid.org y las explicamos más abajo con detalle pero en resumen cuando usted visita nuestra web, Google Analitics le envía una cookie para identificarlo y seguir su navegación por nuestra web. En este caso, el almacenamiento de la cookie no la realizamos nosotros directamente, lo realiza Google como un servicio gratuito.

3.- Tipos de cookies según el plazo que permanecen activas

Todas las cookies se guardan en su ordenador con un tiempo de caducidad. Si estas caducan cuando abandona la web hablamos de cookies de sesión, por el contrario si su caducidad dura más tiempo se denominan cookies persistentes.

Un ejemplo de uso de una cookie de sesión se daría cuando realiza una compra dentro de una web. Cuando selecciona un producto para comprarlo se le envía una cookie. Con esta cookie en su ordenador la web puede leerlo y reconocer que usted quiere ese producto y añadirlo a su carrito de la compra. Sin esta cookie no podrá diferenciarle del resto de sus visitantes. Una vez finalizado el proceso la cookie se borra de su ordenador.

Un ejemplo de cookie persistente: Una tienda online que ve que usted está interesado en uno de sus productos podría enviarle una cookie con esos datos “a este visitante le interesa mi gama de cámaras fotográficos de la marca canon” y con esa cookie instalada mostrarle banners publicitarios en los días siguientes con información sobre ese tipo de productos.

4.- Tipos de cookies según su finalidad

Según su finalidad podemos distinguir las siguientes cookies:

Cookies técnicas: Generalmente enviadas por el propio sitio que le facilitan la navegación por el portal. Un ejemplo podría ser la red social Facebook. Cuando usted añade su usuario y contraseña Facebook le envía una cookie para identificarlo del resto de sus visitantes y mostrar su información personal restringida al resto de usuarios.

Cookies de personalización: Son las que guardan sus preferencias dentro del portal como puede ser su idioma.

Cookies de análisis: Sirven para ver cómo se comportan las visitas de una web dentro de ellas. Datos como que páginas ven, cuantos segundos están en cada una, etc.. Estas cookies son útiles para mejorar los servicios que da un portal en base a cómo interactúan los usuarios con él.

Cookies publicitarias: Se utilizan para personalizar la publicidad que un portal muestra a sus usuarios en base a los contenidos de la web y la frecuencia a la que se muestren los anuncios.

Cookies de publicidad comportamental: Estas cookies almacenan la información de los usuarios y su comportamiento para después ofrecer en los espacios publicitarios disponibles información relevante para ellos.

5.- Nuestras Cookies

AveMalagaMadrid.org utiliza el sistema de cookies de Google Analytics (ver su página de información legal)

Google Analytics, un servicio analítico de web prestado por Google, Inc., una compañía de Delaware cuya oficina principal está en 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, Estados Unidos (“Google”).

Google Analytics utiliza “cookies”, que son archivos de texto ubicados en su ordenador, para ayudar al website a analizar el uso que hacen los usuarios del sitio web. La información que genera la cookie acerca de su uso del website (incluyendo su dirección IP) será directamente transmitida y archivada por Google en sus servidores de Estados Unidos.

Google usará esta información por cuenta nuestra con el propósito de seguir la pista de su uso del website, recopilando informes de la actividad del website y prestando otros servicios relacionados con la actividad del website y el uso de Internet. Google podrá transmitir dicha información a terceros cuando así se lo requiera la legislación, o cuando dichos terceros procesen la información por cuenta de Google. Google no asociará su dirección IP con ningún otro dato del que disponga Google.

Puede Usted rechazar el tratamiento de los datos o la información rechazando el uso de cookies mediante la selección de la configuración apropiada de su navegador como le explicamos en un punto más abajo.

Al utilizar este website Usted consiente el tratamiento de información acerca de Usted por Google en la forma y para los fines arriba indicados.

Las cookies que Analytics que le enviaremos son las siguientes (información general aportada por Google):

Nombre Descripción
__utma Se utiliza para distinguir a los usuarios y sesiones.La cookie se crea cuando la biblioteca javascript ejecuta y no las cookies utma __ existentes existe.La cookie se actualiza cada vez que los datos se envían a Google Analytics.
__utmb Se utiliza para determinar nuevas sesiones / visitas. La cookie se crea cuando la biblioteca javascript ejecuta y no las cookies UTMB __ existentes existe. La cookie se actualiza cada vez que los datos se envían a Google Analytics.
__utmc No se utiliza en ga.js. Set para la interoperabilidad con urchin.js. Históricamente, esta cookie operado en conjunto con la __utmb cookie para determinar si el usuario estaba en una nueva sesión / visita.
__utmz Almacena la fuente de tráfico o una campaña que explica cómo el usuario llegó a su sitio. La cookie se crea cuando la biblioteca javascript ejecuta y se actualiza cada vez que los datos se envían a Google Analytics.

Como se explica en esta página su duración añadiendo un cero al final será solo de una sesión, con lo que las cookies de Analytics se borraran cuando cierre su navegador y por lo tanto no se serán cookies persistentes sino cookies de sesion.

6.-Uso de cookies de Adsense

Política de Google aquí, explicación de las cookies de Adsense aquí.

Nuestros anuncios publicitarios utilizan cookies de Doubleclick un sistema que orienta la publicidad de nuestra web a sus gustos con lo que consigue mejorar el rendimiento de nuestro portal y ser más útil a nivel publicitario para sus intereses.

Google, como proveedor asociado, utiliza cookies para publicar anuncios en este sitio web. Los usuarios pueden inhabilitar el uso de la cookie de DART a través del anuncio de Google y accediendo a la política de privacidad de la red de contenido.

Google utiliza empresas publicitarias asociadas para publicar anuncios cuando visita nuestro sitio web.

Es posible que estas empresas usen la información que obtienen de sus visitas a este y otros sitios web (sin incluir su nombre, dirección, dirección de correo electrónico o número de teléfono) para ofrecerle anuncios sobre productos y servicios que le resulten de interés.

7.¿Cómo configurar su navegador para no aceptar cookies de nuestra web?

Si usted quiere configurar su navegador para que este no acepte cookies puede hacerlo siguiente estos enlaces:

Para más información sobre como desabilitar el uso de cookies en Firefox pulse aquí
Para más información sobre como desabilitar el uso de cookies en Chrome pulse aquí
Para más información sobre como desabilitar el uso de cookies en Explorer pulse aquí
Para más información sobre como desabilitar el uso de cookies en Safari pulse aquí
Para más información sobre como desabilitar el uso de cookies en Opera pulse aquí

Si quiere desabilitar las cookies de Analytics en concreto puede hacerlo siguiendo este enlace
Si quiere desabilitar las cookies de Adsense en concreto puede hacerlo siguendo este enlace

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